MCH-CRE
Creative production · HBM Platform
Michelangelo
Three-dimensional craft for a network that must look as serious as it audits.
Michelangelo is the creative production arm of Hated By Many — motion, real-time 3D, and licensable digital assets built to ship inside treasury-backed products, not as disposable campaign art.
michelangelo.agency
Primary output
3D + Motion
Unity, Three.js, and cinematic pipelines
Delivery model
Licensed
Assets flow to media and product surfaces
Operator
HBM LLC
Governed under holding allocation policy
Turnaround
Sprint
Milestone-based production with evidence exports
01 · Capability
Real-time worlds
Interactive environments for product demos, protocol explainers, and institutional briefings — built in Unity and WebGL so delegates can walk the system, not read a PDF.
- Unity
- Three.js
- WebGL
02 · Capability
Motion & identity
Title sequences, UI motion systems, and brand films that share one typographic and chromatic language with the holding console — no freelance drift.
- After Effects
- Cinema 4D
- Brand film
03 · Capability
Asset library
Meshes, textures, and motion presets catalogued for reuse across hbmandcompany.com, lightra.in surfaces, and partner decks — every export versioned.
- Licensing
- Version control
- CDN-ready
Production pipeline
How Michelangelo ships
- 01
Brief
Charter-aligned creative brief with treasury ticket ID
- 02
Prototype
Greybox or animatic within one sprint
- 03
Production
Full fidelity pass with review gates
- 04
Handoff
Licensed deliverables to ecosystem surfaces
Revenue from licensed creative flows to Hated By Many LLC treasury. Allocation policy routes production spend and contributor compensation through the same rails as media and infrastructure.